They say the Fortune favours the brave. But there are some on whom Fortune grants her benevolence effortlessly and she values and rewards the diligence and the foresight of such people born to be successful in every endeavour they undertake, in everything they touch.

Pratik Lapasia happens to be such a man – the man with the Midas touch. Born into a family steeped in the traditions of the land and the collective acumen of decades of financial and business dealings.Pratik’s entrepreneurial nature came to the fore even before most other youngsters his age could attain maturity of thought and action. The change from a control economy to a market-driven economy and with consumer-driven markets was a seamless one for Pratik.

In a new world where brand image ruled, where the consumer demanded and obtained the very best in the global market,
right here in India, Pratik was wise enough to smoothly move into this segment in order to deliver to the emerging market then.

Hence he became one of the first to import and launch Sony PSP accessories in India, in 2008. With the resounding
success of this venture came a thirst for achieving greater heights and this resulted in the setting up of his own niche brand RedGear in the gaming accessory arena a couple of years later. Since then Pratik’s success has been unstoppable and since 2015 he also ventured into the exclusive wearable device segment and has been named the exclusive
distributor for MOOV – a premium producer of wearable and personal devices. Along with this came the exclusive
distributorship of various other lifestyle accessories.

Currently, he is the Director at Redfinch India. As always, Pratik has brought flair and his acute foresight to this venture. Pratik knows that lifestyle accessories and wearable devices are an upcoming segment in the present market and his vision drives the penetration of these products into the ever-growing market.

REDFINCH has always believed in excellence. Our brand name is always associated with perfection. This is what we do, what we have always done. In Apple, we found a perfect partner for our obsession with excellence. Like Apple, we place a high premium on quality, on perfection.

From humble beginnings, today, we are not just a major player in the market but we also influence market
trends. Our dedication and our diligence over the years has paid off, with even our oldest clients looking up to us for our commitment and our quality of service. Redfinch is a name to reckon with in India today because we made sure we gave the clients the best they could get and we went beyond our mandate to provide them with greater service than anyone else. Just ask our clients and they shall tell you.This is what we are. This is what we do. Redfinch is synonymous with excellence now, thanks to our consistent stand to serve the customer first. This is why we retain (and sustain) our reputation in the market.

We are Proud to have following Brands in Our Pocket.
1. STM brands
2. XtremeMac SRAL
3. Panzer Glass
4. Tech 21
5. Rolling Square

Our Partners:-
1. Lenovo India Pvt Ltd
2. Apple India Enterprise
3. Infinity Retail ( Croma )
4. APR Store
5. Amazon
6. Flipkart
7. Alkem
8. Zones
9. Reliance Retail Limited

Redfinch will strive to explore varied markets for the high quality products that we offers. It is certain that our tie-up will result in astounding numbers. With a common marketing fund at our disposal, with our own experience in the national market, Redfinch believes that Brands has not just got an edge in the market but a firm toehold instead. Moreover, a united front shown by all Apple premium sellers will be certain to pay rich dividends because of the reputation we maintain and sustain.

There is a need to convey the message that these products are “classy”, superior in value and quality in
comparison to the other products in the market. The discerning consumer in India will immediately make the association with regard to the niche reputation that Apple enjoy in the market and associate the 3 PP brand with quality and perfection, just as with the Apple products and the other high-quality merchandise we deal in. Moreover, apart from the regular channels we also intend to launch these products in Apple Reseller Stores, Enterprise Sales , exclusive online outlets, while maintaining the brand image and the impression that the product is superior to the rest.

India is an extremely brand-value conscious and image-aware market. One of the concerns in selling any
product is the issue of service and reliability. Reputations are made and destroyed on the basis of the service provided by the local vendors. Often, it is not the money alone, but the kind of service and the promptness and aptness of response that moves the customer in this sensitive market. When we know we have a good product on our hands, we go beyond our mandate to make sure that the customer is also made to feel that he is an exclusive customer and cherished above the rest. Our reputation in the market precedes us. We have always stood for excellence in not just the products we deal in, but we are also renowned for the quality of our services. Our clients, from the earliest to the latest, know us
for our ability to deliver, to sustain and to nourish them through the years.

We know what we are talking about, we know this market, we know how it works. With our knowledge and
experience it would be easy for us to set up a common marketing budget that can be leveraged to launch press campaigns and advertising in both traditional and non-traditional new-media that can give us an edge over the rest of the competition. Our sense of market requirements, combined with an understanding on how the ad-spend is going to be planned, with an explicit arrangement for full-fledged countrywide campaigns would go a long way in establishing 3 PP Brands presence in this country.